How To Create A Great Landing Page That Converts Like Crazy ...

Author: Toby Russell | Total views: 221 Comments: 0
Word Count: 664 Date: Sat, 15 Sep 2012 6:06 PM

In this article I want to cover off Landing Pages, what they are, why you need them and how to create one, so listen up because for those of you not that experienced so far, learning about landing pages is a really important aspect to ensuring your internet marketing performs, so here goes ?..

Your landing page basically determines your conversion rate - how many people are going to buy. You need a really good one for any promotional campaign, or any product or service where you want your visitors to click the Buy Now button. Landing pages are also known as squeeze pages because they squeeze the visitor to that button.

Eliminate Distractions

There are lots of good tips on how to make a good landing page, but the main rule is that it should be clean and free from distractions. Everything on it should lead them straight down to that Buy Now button.

Think about it - if you put a bunch of fancy stuff on your landing page, or (God forbid) links, you're going to defeat your purpose and lead them astray. I've seen lots of squeeze pages that do exactly this and I'm sure they don't convert at all.

The design should also be clean. The last thing you ever want to do is confuse your visitors. They shouldn't hit your landing page and go, 'What do I do now?' It should be simple and it should lead them down the page to the place where they pay.

Don't bother putting images or pop-ups on your landing page. Avoid anything that will make it take longer to load. You should only use text and maybe a video.

What's The Goal?

Before starting to create your landing page, have a good think about it and decide exactly what you want your visitors to do. That, and only that, should be the entire purpose of everything you put there.

When you write your landing page, you're going to be doing one thing only - telling them to take action right now. The language of your landing page should call them to action and focus on little else.

Writing Your Landing Page

Lots of Internet marketers pay a good copywriter to write their landing page. These folks have the skills needed to craft the right copy. But in general, here are the guidelines of great landing page copy:

- It resonates with the reader. You've got to get inside your prospect's mind and understand what they're looking for. Then, you have to give it to them.

- The headline grabs them and shakes them up. The headline should be powerful because it will determine whether or not they read on.

- You identify their problem. Along with resonating with the reader, you've got to identify their problems. Tell them what's bothering them and then lead them to the solution - your product or service.

- It outlines the benefits. Once you've identified the problem and built rapport with your readers, you should launch right into the benefits of your product or service. This will get them excited about it.

When it comes to writing your landing page, you want to sell them on your products and services; but don't promise something that you can't deliver. If you do that, you'll have more refunds than sales.

How Long Should A Landing Page Be?

How long a landing page should be is a difficult question. Some folks swear by shorter ones, while others say that it needs to be long. The best way to decide is to run two different campaigns, one with a longer landing page and one with a shorter landing page, and see which one works. That's the science of marketing at work!

Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Get my FREE MP3 Download Interview With Top Internet Marketer & FREE 94 page Free Special Report - nAvailable at =>nhttp://www.startinternetmarketingonline.com

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1: What is Cyber Marketing And Why It Is So Important For The Success Of Your Website

Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.

2: SEO Copywriting: How To Choose Article Marketing Topics To Achieve Maximum Exposure

Distributing articles online can be an effective way to build backlinks to your website -- when done correctly. This article explores how to choose the right topics for your article marketing campaign so that they will be widely accepted and distributed online.

3: Article Marketing Strategy: Putting Together a "Class Schedule" For Your Article Topics

Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."

4: Stumped For What to Write About? 15 Article Topic Ideas...

Do you ever dread sitting down to write because you're just not sure what to write about? When you're doing article marketing, you need to create a steady flow of articles. Even if you feel stumped, I assure you--you have more creative writing ideas in you. You just need a little help in looking at your topic in a new way to come up with new writing ideas. Use these 15 article ideas to start your next brainstorming session.

5: Article Marketing Or Guest Blog Posting : Which Do I Favor?

An analysis of Article Marketing in comparison to Guest Blog Posting as a strategy towards achieving the twin objectives of gaining backlinks and getting massive traffic

Source: http://www.content4reprint.com/internet-marketing/how-to-create-a-great-landing-page-that-converts-like-crazy.htm

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Deal of the Day ? Verizon Droid RAZR M 4G LTE Smartphone

Sunday’s LogicBUY Deal is the?Droid RAZR M for just?$49.99 with a new 2-year contract. ?Features: 4.3″?Super AMOLED 540 X 960 resolution screen 1.5GHz dual-core processor and?1GB RAM Connectivity: 4G LTE,?802.11 a/b/g/n WiFi, Bluetooth 4.0 Android 4.0 (upgrade to 4.1) 8GB memory, expandable by microSD card Cameras:?8MP rear with 1080p, 0.3mp front NFC GPS Kevlar shielding [...]

Source: http://the-gadgeteer.com/2012/09/16/deal-of-the-day-verizon-droid-razr-m-4g-lte-smartphone/

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Excellent Commerce Hosting Ensures Triumphant Internet Business ...

Opposite to well-liked opinion, world wide web style and design products and services are certainly not your normal run-of-the-mill websites coming up with specialists who only concentrates on your site look. Legitimate, it is always their biggest expert services, in addition they make available other products which their prospects and prospective buyers can profit. Enterprises that individual web site addresses can get much from them.

Online coming up with gurus make it possible for not just the site?s physical appearance is optimized even so the articles and other content in addition. Their most important aims are to spice up incoming website visitors to the On-line handle and also to lengthen time it will take for your possibilities customer to remain in claimed web page. For that reason, they guarantee valued clients they can make the site?s visual appeal captivating into the eyes with the business? specific current market and also to place in captivating subject material to the prospect to look over to even more pique their pursuits. Getting both of these plans suggests a great deal more gross sales possibilities for your industry. Extra prospects signifies further gain.

Considering the modern technological boom that introduced us cyberspace, you can assume that these web site style corporations have it effortless on the subject of getting in profits and growing their ROI. About the opposite, there are certainly a great many worries which can be awaiting these establishments with their IT direct era marketing campaign.

A few of these are detailed down below.

Not every body inside of the society, even inside their listing of marketplaces have their particular world-wide-web tackle

-Not anybody are taken with their products and services

-Not all organizations may be needing their help at this time time, or

-The specific prospect has currently the data or has anyone operating for them in developing and optimizing their business?s internet site

In order you can see, building world wide web structure sales opportunities is not really that fairly simple even at the beginning look. These firms have their show results slash out for them at any time when they initiate their incredibly personal guide era marketing campaign. The most effective way to make qualified prospects for these services is for them to outsource to some specialized telemarketing business.

IT telemarketing corporations are the ones connect with facilities that predominantly specialise in creating sales opportunities for merchants residing inside of the knowledge engineering market. This, needless to say, also contains word wide web pattern online businesses.

The fantastic thing about managing an online style organization is the entire earth tend to be their shopper foundation because of the enormous abilities in attain from the World-wide-web. All the same, touring from spot to site, metropolis to town, or even just region to nation will certainly make the business bankrupt right before longer. Along with the usage of telemarketing, their prospective clientle could be achieved despite simply a solitary cellular phone simply call. Ergo, journey prices and airfare may be place all the way down to an incredibly bare least; even zeroing it out sometimes.

In addition, these telemarketing corporations are what you can get in touch with ?specialized?. As said before, these are typically the decision facilities that happen to be industry experts in creating IT profits prospects, far more so for world wide web pattern organizations. With their often up-to-date and really prolonged listing of potential customers, IT service providers may take benefit of their database to exactly goal the marketplaces which they wish. To put it differently, should the world-wide-web layout enterprises require customers positioned inside retail community then they get all those sales opportunities residing in explained business venture sector.

With these rewards, it delivers us to a good more desirable profit for which these web site style and design service providers can gain thanks to these outsourced products: amount effectiveness. This kind of assist permits the corporate to chop back again on manpower and also other operational bills to the telemarketing agency can cope with all of these for them.

Expense effectiveness, expenses success, and relieve; these are generally the leading rewards the online create service can get at the time they are really ready to outsource their direct era marketing campaign to some specialised telemarketing agency.

Potentially browsing What To Do to Become an Excellent Reseller Host On Your Shoppers would assist you to achieve a greater recognizing within the subject matter.

Source: http://www.tourismarticles.org/country-tourism/netherlands/excellent-commerce-hosting-ensures-triumphant-internet-business.html

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16 refugees killed by Hepatitis E in South Sudan

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Source: http://news.yahoo.com/16-refugees-killed-hepatitis-e-south-sudan-160736510.html

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The GOP's foreign policy muddle

This week?s political uproar over bloodshed in Libya and Egypt was a sharp reminder to Republicans: It?s tough to be the opposition party when it comes to matters of national defense.

And for Republicans, the challenge is actually deeper than being out of power. For more than a generation, stretching back to the age of Vietnam and the Cold War, the GOP has been the electorate?s default choice on national security. Not so this year, when the party and its presidential nominee, Mitt Romney, have struggled to confront both internal divisions and a landscape of global challenges that defy straightforward, doctrinal definition.

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It?s not a unique predicament for either political party to struggle on national security issues when the other guys are running the Pentagon, State Department and National Security Council. Both parties are still grasping for overarching policies that make sense of a world beset by still-potent terrorist networks, the unpredictable aftermath of the Arab Spring and an economically ravaged Europe.

(PHOTOS: Anit-U.S. protests in Middle East, North Africa)

Still, Republicans aren?t accustomed to fighting an uphill battle when it comes to the country?s defense. For the entire span of the Bush administration, the party was united by its pride in the president?s response to Sept. 11 and its support for the White House?s ?freedom agenda? ? promoting democracy across the Muslim world, in some cases with the help of the armed force.

Now, up against a Democratic president who seldom passes up a chance to note that Osama bin Laden was eliminated on his watch, the GOP is finding that it?s a whole new political world out there on national security. The strengths and vulnerabilities of both parties have changed, as have the preferences of the electorate. Ideological divisions persist within the Democratic Party, but they?re simply less salient when a Democratic commander in chief is leading the ticket. Up-and-coming Republican stars are more passionate about economic and social policy than geopolitics. To some on the right, it?s starting to feel like the bad old days of the 1990s, when the end of the Cold War left Republicans casting about for a new foreign policy framework, torn between wanting to outflank Democrats on toughness and distrusting expensive military adventures overseas.

A Gallup poll released Thursday showed that for the first time since 2007, voters were just as likely to call Democrats the better party to fight terrorism as they were to name Republicans. Polls have consistently shown that about two-thirds of voters believe the Afghan war, once a symbol of necessary U.S. intervention, is no longer worth fighting.

Jamie Fly, who heads the conservative Foreign Policy Initiative, said it?s been a challenge for Republicans to convince a war-weary U.S. electorate that President Barack Obama?s more cautious, consensus-oriented approach to foreign policy has been a failure.

?The president and his administration have done a good job of trying to convince the American people that they are running a very effective foreign policy that gets results, that is low-cost,? Fly said. ?I think that we?re going to start to see, unfortunately ? and you?ve started to see this in the last 48 hours ? is some of it?s a false sense of stability and a false sense of success.?

Fly, who traveled with Wisconsin Rep. Paul Ryan on the campaign trail earlier this week, acknowledged that economic hardship at home ?has taken a toll on American support for certain activities in the world? ? specifically, waging war in places like Afghanistan.

What that means for the GOP ? an interventionist-leaning party that has swerved toward more parsimonious fiscal conservatism in the past few years ? remains to be seen. So far, the 2012 campaign hasn?t done much to illuminate the question.

Source: http://www.politico.com/news/stories/0912/81232.html

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Apple's iPhone 5 pre-orders now shipping in 2 weeks

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2 days

Apple shows off the iPhone 5.

Apple CEO Tim Cook took to the stage along with SVP of Worldwide?Marketing?Phil Schiller?Wednesday at the Moscone Center in San Francisco,?t... Read more

9 hrs.

(Reuters) - Shipment dates for Apple Inc's new iPhone slipped by a week on the first day of sales on Friday, suggesting strong demand for the slimmer, lighter and faster version of the smartphone.

Within an hour of the start of presales, the www.apple.com store was projecting shipments would take two weeks to fulfill, said Cross Research, an independent research house.?

Apple started taking pre-orders for the iPhone 5 at midnight Pacific Time (0700 GMT) on Friday, with the first deliveries set for one week's time.?

(Note: If you're still?trying to get a phone on Sept. 21, you should try pre-ordering one through your wireless carrier or a major retailer, or ? better yet ??plan to wait in line on launch day at the Apple store or one of those other?iPhone sellers.)

"We believe the fast sell out indicates both high levels of demand and constrained supply," Cross Research said in a note.

"However, given that the company announced an aggressive rollout schedule, we assume management's plan includes a rapid increase in production."

On Thursday, a host of analysts raised their iPhone sales forecasts to reflect the quick consumption of the iPhone 5, with some saying more than 30 million Apple smartphones may be sold this quarter.

Apple shares rose 1.9 percent to a new all-time high of $695.86 on Friday, before easing back a little to $694.33 in heavy early morning trading on the Nasdaq.?

Apple was not immediately available for comment.

Source: http://www.nbcnews.com/technology/gadgetbox/apples-iphone-5-pre-orders-now-shipping-2-weeks-998863

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Former TV writer Semple wins raves with Seattle satire

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Source: http://news.yahoo.com/former-tv-writer-semple-wins-raves-seattle-satire-112659110.html

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Sound health and wellness trust - HEALTH, BEAUTY & FITNESS

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